OUT OF STOCK notify me

Coming soon

Unfortunately this product is temporarily out of stock. Leave your email and we will notify you when the product in back in stock. You can always opt-out.


You will automatically be notified when the product is back in stock.


You have already requested a notification for this product.



Privacy policy

Online Drinks B.V.
Tweede Weteringplantsoen 21 H
1017 ZD Amsterdam, the Netherlands


This Privacy Policy applies to our website dedicated to BLADE® for consumers and businesses in Germany, available at de.blade.shop (the "Website") where we, Online Drinks B.V., collect certain personal information. Please read this Privacy Policy carefully as it contains important information to help you understand our practices regarding any personal information that you give to us.

We respect your privacy, and we are committed to keeping your information secure and managing it in accordance with our legal responsibilities under applicable data protection laws.

The Privacy Policy, together with our Cookies Policy is incorporated into, and subject to, the Terms and Conditions (the “Terms”).

By accessing, browsing or otherwise using the Website you confirm that you have read and agree to this Privacy Policy. If you do not agree to the Terms or this Privacy Policy, please do not use the Website.



When you create an account on the Website, or use services via the Website, you may provide us with personal information (which means any information about an individual whose identity is apparent or can be reasonably ascertained from such information), such as your name, date of birth, gender, address, IP addresses, phone number, type of customer (private or business) and payment information. Requested information on the Website marked with an asterisk is mandatory. We are not able to process your order if you do not provide us with these mandatory details.



We use your personal information for the following purposes:

  • Processing your order: to be able to process your payment and deliver your order;
  • Customer services: for answering your questions if you have submitted a question via the Website;
  • Marketing: to personalize the content of the Website and of our offers. If you have provided us with permission to do so, for sending you information about our products and the products sold by HEINEKEN group companies;
  • Improving the Website: to conduct analysis of the use of the Website in order to improve our services; to troubleshoot problems with the Website;
  • Other purposes: for sharing data with organizations potentially or actually acquiring some or all of the rights in our entity; to comply with legal obligations, such as regarding sales administration and to prevent fraud and money laundering. Insofar required by law we will ask for your consent if we would like to use your personal information for other purposes than those set out above.



The third parties with whom we may need to share personal information to help us provide services and products to you and to run our Website are:

  • HEINEKEN group companies for the purpose of storing and using information processed via the Website, due to shared IT systems;
  • service providers who need to know the information in order to provide us or you with a product or service offered on the Website (including our third party delivery provider) and to provide data analytics services;
  • independent debt recovery agencies, solicitors or other agents for the purpose of collecting monies due or outstanding on your account; and
  • law enforcement bodies in order to comply with any legal obligation or court order.

These parties may be located in Germany, other countries in the European Economic Area or elsewhere in the world. Different privacy laws may apply in these countries and you unambiguously agree to the transfer of personal information to these countries and parties. We only make these arrangements or transfers where we are satisfied that adequate levels of protection are in place to protect any information held in that country or that the service provider acts at all times in compliance with applicable privacy laws. 



The transfer, storage and processing of data collected through the Website is secured by means of current, usual technical measures. We invest appropriate resources to protect your personal information, from loss, misuse, unauthorised access, modification or disclosure. However, no internet-based site can be 100% secure and we cannot be held responsible for unauthorised or unintended access that is beyond our control.

When personal information is stored by us outside the EEA we will ensure an adequate level of protection of the transferred information. Our Website may contain links to other websites. We are not responsible for the privacy practices, content or security used by such other websites, which shall not be governed by this Privacy Policy. 



The personal information that you provide will be kept for as long as legally required or for as long as necessary to provide you with any requested services in accordance with applicable laws. We will take reasonable steps to destroy or de-identify personal information we hold if it is no longer needed for the purposes set out above. 



Our website uses cookies (including Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes to our Website). To view more information on what cookies we use and how we use them please review our separate Cookie Policy



From time to time, we may send you information by e-mail regarding products of us and the HEINEKEN group companies that we perceive may be of interest to you. If, at any time, you no longer wish to receive any e-mails from us, you can unsubscribe at any time by using the unsubscribe function in each e-mail message or you can Contact Us



The Website is not intended for use by individuals under the age of 18 (or the applicable legal age for consuming the products in question). We do not knowingly collect personal information from individuals under the age of 18. 



You can request us to provide an overview of personal information we have of you and how we use it, or to correct such personal information if you think any of the personal information we hold about you is inaccurate. You also have a right, in certain circumstances, to require us to stop processing your personal information and/or to withdraw your agreement to processing based on 'consent', but this does not apply where we have other legal justifications to continue processing your data.

In relation to all of these rights, please write to us at the address below. Please note that we may request proof of identity. Please note that you can also delete personal information by de-activating your user account, however we will retain data where it is legally required for us to do so, which applies to sales administration. 



We will keep this Privacy Policy under review and make updates from time to time. Any changes to this Privacy Policy will be posted on this page, so please review the Website periodically for changes. If you do not accept the amended Privacy Policy, please stop using the Website. 



If you have a complaint about how we have handled your personal information you may contact us using the details below and we will investigate your complaint. 



If you have any general questions concerning this Privacy Policy, please Contact Us. Furthermore, if you think we have incorrect information or you would like a copy of the information we hold about you, you may request details of personal information which we hold about you.

By using our website, you agree to the usage of cookies to help us make this website better. Hide this message More on cookies »

Stay up to date

Get all the latest information about new BLADE products, services and discounts via email and social. You can always opt-out.